The answer is YES.

Your goal when you send out a bulk mailing is to bring in more business and so make more money, to get a message to a group of people or to announce an event so it will be a success.

We have a customer that mails to people who own something that they want to purchase.  They have purchased mailing lists of people who own that thing they want.  They mail 200 mail merged individually addressed letters to those people every week.

I asked my contact at that business about the success of their mailings.

She said: “The recent mailings are working so well that we’ve received more calls than we can handle. (What a wonderful problem to have!)

And she said: “Some people keep our letters for years”.